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BORN FROM job
We didn't start in a boardroom. We started on the deck, in the dirt, and under the glare of the hot sun. Making jokes to get through those long hot days.
Our Story
About us
Morning Wood started after a few too many summers spent working side by side.
Long days in the sun, early mornings, late finishes, sore backs, bad jokes, and just enough questionable decision-making to keep things interesting. Somewhere between hauling lumber, building fences, sweating through shirts, laughing at jokes that probably shouldn’t be repeated around customers and an idea from grandpa, the idea for Morning Wood started to take shape.
We’ve always believed you can work hard without taking everything so damn seriously.
Monday through Friday, you show up, get dirty, get the job done, and complain about the heat at least once an hour. Then the weekend hits and it’s time to enjoy the reason you worked all week in the first place.
Morning Wood was built around that lifestyle.
Clothes for long days, early starts, late nights, weekends with the boys, and people who can take a joke. Some designs are clean. Some are questionable. Most are somewhere in between.
We’re not trying to reinvent workwear.
We just wanted to make clothes we’d actually wear — on the jobsite, around town, at the lake, in the garage, or anywhere else a terrible joke is socially acceptable.
Work hard. Enjoy the weekend. Don’t take yourself too seriously.
Morning Wood. Built for the Daily Rise.
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